I’m really excited that I discovered Lena Hoschek. Not enough that her recent collection ‘Kiss me Piroschka‘ is a feast for the eyes and all of her other collections are as far away from mainstream as they can be, she also has an interesting story to tell.
It all started when Lena discovered a collection of old dirndls on her grandmother’s attic and got totally inspired by the way they were crafted. After her grandmother taught her how to hand-pleat, crochet and knit, she began to study national dresses from all over the world and discovered that no matter if they were from Austria or Peru, they were always full of ribbons. These ribbons were skillfully crafted by artisans and could be found in an endless variety of creative patterns. Lena started to collect them with such a passion that she jokingly called herself the ‘fabric truffle pig’. And while constructing a skirt out of them seemed like a stroke of genius, it took her years to bring the process to perfection.