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|Address:||10a Newburgh Street
London W1F 7RN
|Nearest Tube:||Oxford Circus||Categories
|Opening Hours:||Mon-Sat: 10-7pm Sun: noon-6pm||
Oxford St & Regent St & Carnaby St
|Telephone:||+44 (0)20 7439 1300|
55DSL is the original Italian streetwear brand uniting subcultures around the world, through a shared passion for creativity and fashion. Created in 1994 as an experimental spin-off of the popular Diesel brand, 55DSL is now an independent casual apparel company belonging to Only The Brave group (Diesel) with a lively and provocative identity, and a fresh young attitude.
Targeting the youth, the 55DSL consumers are firmly submerged in alternative and subgenre lifestyles, drawing personal influences from the street and online. Music, art, urban sports and a passion for exciting life fuels their spirits! Socially aware and street-smart, these are not egotists or show-offs – it’s all about understated confidence and the power of friendship.
Under the creative direction of Andrea Rosso, 55DSL creates guys and girls collections for those who feel equally at home in an urban dwelling as a rural scenario. These fashions are practical and comfortable, while remaining aesthetically stunning and unique through the versatile use of inspired graphics.
55DSL tirelessly seeks out new collaborations every day with artists and companies of all genres all around the world, thus making it as much about the mind as the body. Wearing 55DSL means embracing a lifestyle and all participants are more than welcome to join in.