Store Information for 1948

The new 1948 stocks the best Nike footwear and apparel available, and has been intelligently designed to allow communities to make use of the space and to allow Nike to inspire Londoners to play and love sport through cultural experiences, installations, screenings and events.

An ongoing calendar of sports-inspired creative programming will see 1948 play host to some of London’s best artistic originators, starting with a tennis themed takeover. The space opens with installations in various forms from artists such as Best Ever, whose photo-real paintings go beyond pure form to convey the emotion and physicality in the athletes that inspired them. These large-scale abstract murals provide the perfect background to an intimate film piece created by Tyrone Lebon; a personal portrait of the nation’s capital at a time of year when it captures the imagination tennis fans all over the world; showing London’s characters, buildings, energy and history in a fresh light.

One of the major architectural changes to 1948 is the introduction of a raised mezzanine area above the main product space. This private gallery acts as a creative library and workspace that is open to all. Visitors can access an extensive collection of sports, sports culture and design titles, should they need somewhere to sit back, think in peace and be inspired.